THE WHOLE MAP
The whole map.
We researched every channel a US funeral home uses to generate preneed interest — the programs, the software, the formats, and what any of it actually costs. Here is all of it: the main channels we run for you, and the rest we’ll help you work.
The main channels — the ones we run for you
Your own services
Every service fills your building with people at the exact moment planning ahead is on their minds. The guestbook they already sign is how that moment becomes a conversation — gently, and in the open.
How it works →Your own records
The families you’ve already served, the plan holders who’d gladly refer someone they love, the contracts on your shelf that were never funded. The industry’s own research calls this its most-missed opportunity — and it costs no postage at all.
How it works →Your website
People start planning on funeral home websites and stop halfway. Those half-finished starts are the warmest leads a home can have — and today they vanish.
How it works →Direct mail
Planning-ahead invitations to the households near your home — printed and mailed at the printer’s price, itemized on your receipt.
How it works →Local ads
Facebook and Instagram in your own zip codes, under your home’s name — spend passes through at what the network actually charged.
How it works →Seminars & lunch-and-learns
You have a date. We fill the seats — invitations, RSVPs, reminders, and a count you can verify standing in the room.
How it works →And 36 more we’ll help you work
Some of these want software. Some want postage. A few just want you — and we’ll say so plainly rather than sell you a program for a relationship.
At your building
Lobby displays & printed planning guides
Planning guides in the arrangement office and lobby, printed at cost.
Memorial bookmarks from the obituary
A keepsake for the service, printed from the obituary, carrying a gentle planning-ahead door.
In-facility screens
The building already has visitors; a quiet screen can say planning ahead exists.
Your website & digital presence
Preplanning forms & guide downloads
The classic form — wired so submissions actually reach a person.
Obituary-page planning doors
A gentle door on the busiest pages your website has.
Obituary & grief email subscribers
Hundreds of local, opted-in readers most homes never write to.
Price & cost calculator pages
People pricing a funeral are planning one; a calculator answers and asks.
Local search & your business profile
Being the answer when your town asks.
Retargeting audiences
The people who visited and left, reminded under your name.
Email follow-through
The unglamorous channel that turns interest into appointments.
Review generation
Reviews are referrals strangers can read.
Reaching new households
Mailing lists & data selects
Age, veteran status, new movers — about 9¢ a name at published prices, passed through.
Appointment-setting calls
Interest becomes a calendar entry — the follow-up call, done kindly and fast.
Text & voicemail follow-up
Leads worked within the hour convert at multiples of leads worked next week.
Direct-response TV & radio
We’ll be honest: nobody has published preneed economics here. We’d tell you not to start with it.
Ad-funded print guides
Community planning guides printed free to the home, funded by local advertisers.
Rooms & events
Movie & documentary screenings
The seminar, in a cinema seat — a format homes are genuinely filling.
Open houses & facility tours
Your building, open on a good day instead of the hardest one.
Webinars
The seminar for people who won’t drive at night.
Community festivals & fairs
A booth, a friendly face, and a sign-up sheet.
Annual memorial & remembrance events
Candle-lightings that keep you in the community’s life all year.
Partnerships & community
These are yours to own — relationships don’t pass through anyone at cost. We’ll hand you the playbook and stay out of the way.
Faith communities & parishes
The only relationship channel with proven national scale.
Hospice & senior-living relationships
Presentations where planning questions already live.
Estate & elder-law attorneys and planners
The professionals families already ask about exactly this.
Adjacent vendors
Florists, caterers, monument companies — the people who serve the same families you do.
Cemetery cross-sell
One decision often carries the other.
Senior centers & civic groups
Where the conversation is welcome rather than sold.
Life moments & segments
Veterans & VA benefits
The best published cost-per-contact in the category, and a genuinely useful hour.
Cremation-inclined households
A distinct audience with a distinct message — not a mail-list checkbox.
Cremation society memberships
A small membership fee that qualifies; a member discount that converts.
Medicaid spend-down & irrevocable trusts
Real — and we’ll say the honest part: a trust captures the money, not necessarily the case.
Employer & association payroll deduction
Pre-arrangement as a workplace benefit, deducted painlessly.
Turning-65, new movers & long-term-care segments
Life moments when planning ahead is already on the table.
Green burial & eco-conscious households
A growing audience almost nobody is writing to.
Interactive quizzes as ad creative
In the one published funnel, the quiz beat the guide download.
Meal & presentation formats
The industry’s dinner-presentation motion, run without the pressure.
If a channel isn’t on this page, we haven’t found it — and if you know one we missed, we genuinely want to hear about it.
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